What is a good Domain Authority score?

DA scores range from 1 to 100. A score of 40-60 is average for established websites, 61-80 is good, and 81-100 is excellent. However, DA is comparative — what matters is how your DA compares to competitors in your niche.

Is Domain Authority a Google ranking factor?

No, DA is a Moz-specific metric, not a Google ranking factor. However, it correlates with factors Google does use, making it useful for competitive analysis and link building strategy.

What is the difference between DA and PA?

DA measures the ranking potential of an entire domain, while PA measures the ranking potential of a single page. A page on a high-DA site can still have a low PA if it has few external links pointing directly to it.

How often does Domain Authority update?

Moz updates DA every 3-4 weeks as they re-crawl the web. Most sites see changes every few weeks, but building authority takes months of consistent effort.

Can you increase DA quickly?

No, DA is based on your link profile which takes time to build. Expect gradual improvement over months, not overnight jumps. Going from DA 10 to 20 is easier than going from DA 60 to 70.

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SEO2026/07/13

What is DA PA? Complete Guide to Domain Authority & Page Authority

What is DA PA? Complete guide to Domain Authority and Page Authority scores by Moz. Learn how DA and PA are calculated, what good scores are, and how to improve your website's authority.